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About Bing Ads
Microsoft is the world’s largest multinational technology company, and Bing is its search engine. Bing was the last search engine company to develop its pay per click ads system known as Bing Ads. Bing Ads use their system to determine how much an advertiser is willing to pay per click on their ad and the advertisement’s click-through rate.
This encourages advertisers to write effective ads and solves the problem of ads spamming. Regarding the history of Bing Ads, Microsoft’s ads have been displayed by Overture and Yahoo until 2006. As the popularity of Bing grew, Microsoft developed its system, and until 2010, Microsoft published an ad from adCenter.
Microsoft acquired Yahoo! in October 2010. In September of 2012, Microsoft renamed adCenter to Bing Ads and their search Alliance to Yahoo! Bing Network. Moreover, in June 2015, AOL Inc. made a partnership with Bing and took over the various sales of Microsoft ads platform in return for replacing google search with Bing and displaying Bing Ads. As of April 2019 Bing, Ads are known as Microsoft Ads.
Why should You look for Bing Ads?
When it comes to paid search advertising, the Google search network is more known to the people. But many people are unaware of Bing. Bing accounts for more than 33% of the online search volume, and this rate is growing. It is the second most used search engine.
Its AdCenter also serves ads for Yahoo and AOL, generating a more giant Network which represents all engines combined. This allows one to target audiences who are not on Google. Moreover, in Bing Ads, there are fewer competitors because of most business people lookout for an easy way to reach maximum people by using Google AdWords.
But what they don’t realize is that by not reaching to Bing Ads, they are losing 1/3 potential customers. Besides, Bing Ads are less costly than AdWords, and Bing gives more flexibility to their users in the case of targeted people, locations, and granular targeting at the ad group level.
How to use Bing Ads?
Ads are necessary for the publicity of business and platform like Bing Ads provides this opportunity. The process of getting started with Bing Ads is straightforward. Following the five steps, anyone can launch a Bing Ads campaign.
Step 1: Create your Bing Ads account.
First, you need to have a Microsoft account. If you don’t have Microsoft account, just go to the Microsoft web page and open an account user name, email and password. Then, go to the Bing Ads account and associate your Microsoft account with Bing Ads with the help of your email address. Now, all you need to do is read the terms and conditions of Bing Ads and Agree to it. Then click “Create Account.”
Step 2: Fill in your basic settings.
After you create your account, you will be given two options. First, you will be asked if you want to link and import information from your Google AdWords, and second is the option to create a new campaign.
In creating a campaign, you will have the option of naming your campaign, selecting the language, and selecting targeted locations.
Step 3: Add your group’s name and research your keywords.
This process is a very crucial one as it determines the success of your campaign. You need to target the right keyword to target the right people. Choosing the proper keyword ensures that people find your product, and you get a good return on your investment.
To find the right keyword, Bing has its keyword planner on their dashboard. The keyword planner also gives you suggestions on average monthly search, competitions, and suggested bid amount. Using the help of the planner, you can write your keywords and advance them to the next step.
Step 4: Create your Ads
In creating your Ads section, you will have to provide a URL for your ads. You will also have the option of offering two titles for and two ad texts. Moreover, if you are only planning to display your ads only in mobiles, you can also do in Bing Ads. Click on ‘save’ after you are done with it.
Step 5: Decide on your budget and bids.
The last step is to choose your budget. It’s better to do some research before you pick your account to succeed in the campaign. Besides, Bing also provides an estimation of what results from you can expect from your budget. Finally, you need to provide your credit card detail, and you will be done with your work.
After you are finished with your Ads, you must maintain it, and to make the most out of your campaign, and you will need more than one ad group. Besides, assigning negative keywords also helps to maintain target people. As sales start coming in, all the hard work will pay off.
Check More: Adwords Accounts, Reloadable VCC
Pros and Cons
When a user looks for ad platforms, they certainly want to know the pros and cons of using such a platform. Regarding the matter, let’s take a look at some pros and cons of Bing ads.
- With Bing ads, individuals can reach different audiences.
- CPC is lower than its competitor and can be almost 70% lower.
- To help estimate CPC, Bing has its Keyword Planner tool within their Bing Ads dashboard.
- Bing gives a larger character limit to the users for ads when compared to their competitors.
- Bing offers more granular targeting at the ad group level. It also allows for adjustments to be made at the ad group level, including the liberty for advertisers to assign different ad campaigns
- to different time zones.
- Bing lets advertisers target specific audiences based on device type and OS. They also provide the option not to display campaign ads on desktops when you only want to target mobile users.
- Bing is fully transparent when disclosing details about its search partners, allowing advertisers to see exactly where their traffic is coming from.
- Bing has less competition as fewer brand advertises on Bing compared to another platform. This means a quick and easy way for you to win some business.
- Bing provides fantastic customer service with the option of live chat and calls.
- Search volume is lower compared to its competitor. Bing is relatively new, so they have less market share when compared to Google or Facebook ads.
- Linking agencies or unbinding them is difficult.
- Less traffic means fewer visitors, so if an individual concentrates too much there, he/she could lose potential customers.
You might have tried various ad platforms. But many of you have yet to try Bing Ads. As Bing Ads has a 33% market share, you should consider Bing rather than ignoring it. This will ultimately allow your business for more brand awareness and will let your business to reach a higher rank.
Some people asking this type of questions:
Ques: How Much I Can Spend in One Bing Ads?
Ans: Around $220 or more
Ques: if my account suspended, then?
Ans: One Time Replace Available (So you Don’t need to worry about losing your money)
Tips: Don’t Create a campaign like an ex. Hacking, phishing, and check here: advertise.bingads.microsoft.com After purchase, you will receive login details to fully approved and activated the Bing Ads account.
In bing PPC advertising, If you choose an account with a balance, we will upload money to the Bing Ads account, which can be used. The performance will be tested by us for several days to ensure that ads are running and the version is working. You will get a refund in case the account is blocked within seven days after you receive the login details.
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